Since the initial viral campaign, Red Bull's efforts have included sponsoring extreme sport events including cliff diving, BMX, skiing, flying, downhill and free-ride mountain biking and skateboarding. In return Red Bull gets associated with trendy startups. It plans to assist digital startups by giving access to its audience, events, and facilities. In the same year, the Red Bull Amplifier was launched with help from Sidekick Studios. Randy Randall, of No Age, said he was okay working with Red Bull as the company is not owned by a larger company and the branding of the events is relatively low key. In 2013, it started an artist development program called Red Bull Sound Select. A freestyle competition of hip hop which takes place every year in many Spanish speaking countries. The brand also organises and sponsors the famous Red Bull Batalla de Los Gallos. The Red Bull Music Academy organises music workshops and festivals around the world. It runs the Red Bull Studio recording facility, in Santa Monica. In 2007, the company launched its own record label Red Bull Records. The brand is promoted via various music-related activities. Chance-Vought F4U-4 96995 (OE-EAS) ( WWII Fighter).The company uses numerous historic fixed wing and rotary wing aircraft in their promotions including: The Mobile Energy Team is trained to know the properties of the energy drink thoroughly and present them to consumers. The METs complete daily missions that include sporting events, businesses, colleges, shopping centres, etc. The racers are detailed with the Red Bull logo and most carry an oversized can of Red Bull on their chassis (Suzuki Vitara, MiniCooper, SportTrac, etc.). The teams consist of mostly college students, who drive specially designed Red Bull "Racers". In addition to this, Red Bull has developed the MET (Mobile Energy Team) program. The current motto, "Red Bull Gives You Wiiings" directly plays on the stimulating properties of the beverage. Red Bull has since become known for its sleek marketing targeted at young urban professionals through various sports and entertainment-based advertising campaigns. This strategy was wildly successful, resulting in the rapid proliferation of sales. #Vw umsatz 2013 free#Initially, Red Bull distributed free cases of the drink to college students in an attempt at viral advertising. #Vw umsatz 2013 series#Kirby Chambliss racing in the Red Bull Air Race World Series The Red Bull company also distributes and markets a number of other drinks including Simply Cola, the Carpe Diem range of herbal soft beverages and the Sabai Wine Spritzer (the latter in association with the Thai Siam Winery in Thailand). In 2018, Red Bull launched its line of organic sodas called Organics by Red Bull, most of it without caffeine. Expanding its distribution to over 171 countries, the company sold 5.2 billion cans of Red Bull in 2012, making it the world's most-consumed energy drink. The wealth of Red Bull's founders grew with the company's success, and by March 2012, both Chaleo and Mateschitz had estimated net worths of over $5.3 billion each. The brand expanded throughout Europe during the early 1990s, exploding into the United States market during 1997, grabbing 75% of the market within a year. It found huge success there by marketing to young professionals. In 1987, the company introduced their adapted energy drink into Austria under the name Red Bull. Ä«etween 19, Red Bull GmbH modified the formula for Krating Daeng to better match European tastes by carbonating the beverage and making it less sweet. They also agreed that Mateschitz would run the company. In return, they would each receive a 49% stake in the company, with the remaining 2% stake going to Chaleo's son Chalerm. Under their agreement, the partners invested $500,000 each into founding Red Bull GmbH. After seeing market potential in the drink, he partnered with Chaleo in bringing it to Europe. He found that the energy drink Krating Daeng, developed by Chaleo's company during the 1970s, helped to ease his jet lag. While working for German manufacturer Blendax (later acquired by Procter & Gamble) in 1982, Mateschitz traveled to Thailand and met Chaleo, owner of TC Pharmaceuticals. Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya founded Red Bull GmbH in 1984.
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