![]() #Brand mood board examples codeIn the brand board document a designer will include a hex code for each color to ensure the correct shades of your brand’s colors will always be used in your logo, business cards, and website.ģ. Usually, your company’s brand will have two or three primary colors followed by 3-5 secondary colors (which are often shades of grey, white, or black). Brand colors are included in your brand board so that you and everyone in your company can use the exact same colors on all your visual brand elements. Logo submarks are often used as watermarks, favicons, parts of patterns, or Instagram highlight covers.Ģ. That icon is called a logo submark - it’s usually derived from your primary logo, and it can be initials, a monogram, a small image, etc. Your brand can also create an icon from your logo, which can be useful but isn’t necessary. If your main logo is horizontal, but your company needs a version of the logo that can fit on its social media profiles (squares), a secondary logo is helpful. A company should always have one primary logo that represents them, but a secondary logo helps in situations where the primary cannot fit nicely. Ideally, a logo should have a horizontal (rectangle) and vertical (square) version. Variations of your logo are extremely important because nowadays we have so many different platforms and formats where a business logo can be implemented. We can help you create a brand strategy & memorable designs to achieve your business goals.īelow are examples of four key design elements that are included in brand boards:ġ. If your wellness company is ready to scale to the next level and make more product sales, contact Aventive Studio here. Your company needs a single uniform brand board because it will ensure your logos, fonts, colors, and patterns remain consistent.Įven if your marketing executive goes on vacation, or your web developer hires a subcontractor, or a new staff member needs to create slides for a presentation… if you provide them all with the same brand board that details the guidelines for fonts, colors, and style, their work will look consistent. #Brand mood board examples fullAn effective brand board will outline the visual designs necessary to attract your ideal client.Īt Aventive Studio, we create memorable brand identities to help you make more wellness product sales - including brand boards! View our full suite of branding, packaging design, & strategy services here. Your brand board is a reference guide that can and should be shared with your printer, web designer, developers and anyone who is working on the business’s branding.īrand boards are usually created by the graphic designer who helped a client with their logo and web design. #Brand mood board examples how toIt usually includes variations of a logo, brand colors, typography, and graphic elements such as textures, patterns, and styled imagery.Ī brand board is a road map of your brand that comes with instructions on how to implement each brand element. These questions should then be answered by the rest of the supporting images.A brand board is a short and easy-to-read document that includes all the visual elements of a brand. The reason for this that the larger image is the focus of what your brand is about, but without a doubt leaving some questions in the viewers mind. Remember when sorting through your images that there should always be one larger image, supported by the smaller images. When you are done, you should end up with the following: Those images that will get your potential customers attention. Will they feel the same inspiration from the images you’ve pinned? What colors do they prefer? Will they love the fonts?īe very critical about the images and pick only those that really showcase the emotion that your brand is portraying. It is now time to start thinking clearly about who your dream customers are. Now that you have tons of inspiration, it is time take a deep, hard and long look at all your images. ![]()
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